Our Team

California

Jason Wooler, Executive Vice President/General Manager of Young’s Market Company

Jason Wooler

Executive Vice President/General Manager of Young’s Market Company

A California native, and a 16-year industry veteran, Jason’s first job in the industry was working for a major California wholesaler in Southern California. He then took a job working at Jim Beam Brands working in both the chains and broad market channels. In 2000 he went back to the wholesaler side as a Key Account Specialist working in the Beverly Hills and LA market, moving through their organization as Wine Manager and Division Manager. His last role, prior to joining Young’s Market Company, was General Manager. In January of 2010 Jason joined Young’s Market Company as the Senior Vice President and General Sales Manager for the General Market in Northern California. In 2013 Jason was promoted to Executive Vice President / General Manager of Young's Market Company in California. In this role he oversees all sales and operations for Young's Market Company in the state of California.

Office Location: Tustin

Office Location: Union City

Jim Hohman

Senior Vice President - Alliance California

In this role, Jim makes significant impacts in Alliance programming and sales. Jim has been with Young’s since 2010 and most recently was the VP of Alliance. Jim and his family will continue to reside in Southern California.

Office Location: Tustin

Brian Keller, Senior Vice President, General Sales Manager - Southern  California

Brian Keller

Senior Vice President, General Sales Manager - Southern California

In this role, Brian is in charge of the General Market and Strategic Retail Sales. Since joining the company in 2010, Brian brought with him his 20 years of industry experience that led the Southern California team to three consecutive years of record sales.

Office Location: Tustin

Gino Margarino, Vice President The Estates Group - Southern California

Gino Margarino

Vice President The Estates Group - Southern California

Currently Vice President of Sales for the Estate Group in Southern California. He has been an Employee for 11 years, helping to start and mold the Estates Group since the beginning. Gino is a graduate from the University of New Hampshire, where he earned his B. S. in Hotel Administration from the Whitemore School of Business.
He has been in the wine business 25 years. Is also, a Certified Specialist of Wine.
 

Office Location: Los Angeles

Tim Moore, Senior Vice President, General Sales Manager -  Northern California

Tim Moore

Senior Vice President, General Sales Manager - Northern California

In this role, Tim has the responsibility for both General Market and Strategic Retail Sales. Tim has been with Young’s for just over three years and was most recently the VP Branch Manager for the Central Coast.

Tim has 18 years of experience in the restaurant, bar, and distribution industry. Tim has certifications as a CSW and CSS. His past roles include on-premise sales representative, Key Account Manager, Division Manager, and Branch Manager of the central coast. 

Office Location: San Francisco

Marin Blomquist, Senior Vice President - General Manager The Estates Group

Marin Blomquist

Senior Vice President - General Manager The Estates Group

Marin Blomquist has 12 years of experience in the fine wine wholesale business with 10 of those years at Young’s Market Company in The Estates Group Division.  Marin was raised in and around the wine business in Sonoma Valley and has experience managing fine wine in the On, Off and Chain sales channels.  

Office Location: Union City

Dan Walker, Senior Vice President of Business Development

Dan Walker

Senior Vice President of Business Development

Dan has been the SVP of Business Development since April 2011.  In this role he leads California Finance and works closely with both the Sales and Operations teams.  He also oversees Millennium Marketing, Sales Analysis and Reporting, and Pricing Support & Processing. Dan started with Young’s in August 2010 as VP of Programming for Strategic Retail.  Prior to joining Young’s Dan spent the previous 12 years in various roles with Diageo and The Seagram Company across finance, sales, and marketing in both domestic and international capacities.  Dan holds a Bachelor of Commerce Degree with Distinction from the University Of Alberta School Of Business where he majored in Finance.

Office Location: Tustin

John Ruiz

Vice President Chains - Southern California

Coming soon

Office Location: Tustin

Nick Claitman, Vice President The Estates Group NoCal

Nick Claitman

Vice President The Estates Group NoCal

Nick Claitman currently serves as the Vice President of Sales for the Estate Group Northern California. Nick took over the Estates Group early in 2010, prior to that Nick worked at another major wholesaler for 14 years. Nick oversees the fine wine division for Young’s Market in the general market, reporting directly to Marin Blomquist. Prior to working in the distribution channel, Nick oversaw the beverage component and opened new locations for various restaurants. Nick graduated from Cal State Sacramento with a Bachelor Arts degree in Psychology. 

Office Location: Union City

Carl Carlson, Senior Vice President of Spirits and Other Fine Beverages for California

Carl Carlson

Senior Vice President of Spirits and Other Fine Beverages for California

Carl is a 26 year industry veteran has been with the company since 1998, serving in various senior leadership roles. Currently Carl is the SVP of Spirits and selected beverages and is responsible to deliver the P&L objectives for our Spirits and selected beverage business in California.

He began his career in California with the E & J Gallo Winery in 1985, where he worked for 13 years in a variety of sales & management roles in the Western and Eastern U.S. on the supplier side, as well as, working inside independent distributors. He is a 1985 graduate of St. Joseph’s University in Philadelphia, where he earned a Bachelor of Science degree in Food Marketing, with a minor in Finance.

Office Location: Tustin

Michael Shepard, Vice President Sales Manager On-Premise - Southern California

Michael Shepard

Vice President Sales Manager On-Premise - Southern California

Michael has over 18 years of beverage industry experience and has spent his last 13 years with Young’s Market Company. He has worked his way through the Sales ranks, holding positions as a Sales Representative, Division Manager, and Vice President Sales Manager for On Premise in Northern California. 

Office Location: Tustin

Mark Federighi, Vice President Northern California Chains and Strategic Retail Accounts

Mark Federighi

Vice President Northern California Chains and Strategic Retail Accounts

Mark and his team are responsible for all retail chain accounts in the Northern California marketplace.  Safeway, BevMo, Costco, Raley’s, SaveMart Corporation and Cost Plus are the anchor accounts that his team leads and manages.  Mark is also responsible for the field selling teams in the marketplace.

Mark began his career, in the Beverage Alcohol Industry, with Gallo Winery. During Mark’s 12 year tenure at Gallo, he held various sales leadership roles, including Director of Fine Wine for the Western US. In addition to his Gallo experience, he held several National Account roles at Diageo and Skyy Spirits, managing the Safeway business. His most recent position was at Pepsico, where he was the National Director of DSD Field Sales. While at Pepsico, he led the strategy and selling efforts of a team of 9 key account managers. Mark comes to us with a great background in wine and spirits as well as a wealth of knowledge gained while working in the Consumer Packaged Goods (CPG) industry at Pepsico.

Mark earned his Bachelor of Science degree from San Diego State University. Mark also has his CSW certification. 

Office Location: Union City

Dan Hoban, Senior Vice President, Wine Strategy - California

Dan Hoban

Senior Vice President, Wine Strategy - California

Dan oversees strategic wine channels of distribution for the state. Dan joined Young's Market Company in October of 2010 bringing 13 years of experience in wine sales. Throughout that time he developed vast industry knowledge while working in sales and leadership positions at Seagram Chateau & Estate Wines/Diageo, Ste. Michelle Wine Estates and Pernod Ricard USA. Dan has earned his bachelor degree at San Francisco State in Hospitality Management and The Court of Master Sommeliers level one certificate. 

Office Location: San Francisco

Robert Cernius, Vice President Sales Manager Off-Premise - Southen California

Robert Cernius

Vice President Sales Manager Off-Premise - Southen California

Robert has worked in the Off Premise for 20 years at Young’s Market Company.   In his capacity as the Off Premise Channel Vice President, Robert oversees the planning, programming and supplier goals for the Off-Premise Channel in Southern California.  Robert is a graduate of the University of California at Berkeley, where he earned a Bachelor of Arts Degree in History.

Office Location: Tustin

Art Danner, Vice President Sales Manager On-Premise - Northern California

Art Danner

Vice President Sales Manager On-Premise - Northern California

Art Danner currently is the VP for the On Premise Business in Northern California covering 6 branches and 12 On Premise teams. Art joined Young's Market Company in 2010. As an industry veteran Art has managed portfolios and Branches, and has worked both the supplier side and the wholesaler side. Art has been in the Wine and Spirits industry for 21 years since graduating from UC Davis in 1990 with a BA in Political Science and Economics. Art reports directly into SVP of Northern California Jason Wooler.

Office Location: Union City

Brian Mullooly, Senior Vice President - Wine California

Brian Mullooly

Senior Vice President - Wine California

Brian is a 23 year veteran in the industry, and has been with YMCo since 1993.  He is currently the SVP of Wine and is responsible for delivering P&L objectives, and leading the pricing strategy team for our wine business in California.  He began his career with Bohemian Distributing Company in 1989, and during his 19 year tenure with Young’s has held various roles involving sales analytics, pricing, programming, and portfolio management.  He has most recently served in roles as VP of Marketing, and VP of Programming across multiple sales channels.  He is a graduate of Cal Poly, Pomona where he earned a Bachelor of Science degree in Business Administration.

Office Location: Tustin

Rob Wagner

Vice President of Wines - Southern California

Coming Soon

Office Location: Tustin

Gaetan Ingrassia, Vice President Sales Manager Off-Premise - Northern California

Gaetan Ingrassia

Vice President Sales Manager Off-Premise - Northern California

Spanning over 20 years in the wine and liquor industry where he has worked in all department of Sales: Chain, Off premise, and On premise.  Initially worked for Gallo Wine Company where he was involved in college recruiting, sales, and training.  He has worked for YMCO for over 17 years in different roles encompassing the entire state of California. Gaetan earned his Bachelor’s Degree in Political Science from California Polytechnic – San Luis Obispo.

Office Location: Union City

Lou Balducci

Director of Express Stores

Coming Soon

Office Location: Tustin

Damien Pascale, Vice President of Spirits - Southern California

Damien Pascale

Vice President of Spirits - Southern California

Damien joined Young’s Market Company in February of 1986 after graduating from Loyola Marymount University.  He started as a chain merchandiser before being promoted to a sales rep position in the broad market, serving both on and off premise accounts for 12 years. During that time Damien returned to LMU, earning his MBA in 1994.  From there he moved on to various leadership positions in the organization, which include management of the pricing coordinators, VP of Marketing Portfolio Manager, and Senior VP of Regional Marketing for the Alliance Portfolio.  Most recently, he held the position VP of Programming, Spirits for the Strategic Retail division.  In his current role Damien manages spirits programming, planning, and budgets for all channels of trade in Southern California.

Office Location: Tustin

Chantelle Roche

Vice President of Wines - Northern California

Coming soon

Office Location: Union City

Andrea Pridham, Vice President of Corporate Systems

Andrea Pridham

Vice President of Corporate Systems

Andrea is responsible for Sales Analysis and Reporting, including internal depletions, accounts sold, and profitability data, as well as external data such as AC Nielsen, TD Linx, and Adam’s Reports.   In addition to working with the California Executive Management team to develop data insight tools, Andrea also collaborates across states to work toward consistent reporting for all YMC markets.   Andrea is also a part of many project based initiatives, such as Corporate Presentations, budgeting, and RFP preparation.
Andrea holds a BA in International Business from California State University, Fullerton, as well as an MBA from Concordia University.
 

Office Location: Tustin

Mike Karich

Vice President, Southern California General Market - Alliance

Coming Soon

Office Location: Tustin

Michael Berberian, Vice President of Spirits - Northern California

Michael Berberian

Vice President of Spirits - Northern California

Born and raised in Los Angeles, with over 11 years of experience in the industry, Michael began his career with a major California wholesaler.  He started as a salesman calling on accounts in the San Fernando Valley, and then a Key Accounts Specialist for the same territory.  He then left the sales division to work on the business side, becoming the Director of Spirits for Southern California.  During that time, he also had added responsibilities including portfolio management for two major suppliers and Pricing Manager for the State of California.  In September of 2013, Michael joined Young’s Market Company  as the Vice President of Spirits for Northern California.  He will be overseeing the Strategic Retail and General Market spirits division.

Office Location: Union City

Aaron Sullivan, Vice President California Chains - Alliance

Aaron Sullivan

Vice President California Chains - Alliance

Aaron began his career with Young Market Company in September 1999.  He has worked his way through the merchandising division, beginning as a sales representative and then through various management roles leading to Director of Sales Merchandising Southern California.  He then went on to becoming Account Executive, calling on the strategic retail accounts at the head quarter level.  In his current role as Vice President of California Chains, Aaron oversees all aspects of Strategic Retail Merchandising for the Alliance Brands.  He is a graduate of the California State University, Fullerton where he earned a Bachelor of Arts degree in speech communication.  

Office Location: Tustin

Gene Tuey, Branch Manager, OC On premise

Gene Tuey

Branch Manager, OC On premise

Gene joined Young’s Market Company in July of 2010, and brings 30 years of industry experience. Gene has worked in all aspects of sales, including as a salesman, wine manager, key acct and most recently Division Manager. Gene is also a Certified Specialist of Wine. 

Office Location: Tustin

Sergio Serafini

Vice President, Northern California General Market - Alliance

Coming Soon

Office Location: Union City

Mark Ersek

Vice President Pricing and Programming - Alliance California

Coming Soon

Office Location: Tustin

Michael Tipton, Branch Manager, LA On premise

Michael Tipton

Branch Manager, LA On premise

Michael has been with Young’s Market Company for 12 years, working his way up through the sales ranks, holding positions as a Salesman, Key Account Rep and Division Manager prior to his promotion to Branch Manager.  Michael is a graduate of Fresno State University with a BS in Construction Management.

Office Location: Los Angeles

Wayne Hopps, Branch Manager, San Jose

Wayne Hopps

Branch Manager, San Jose

A Maryland native who joined the Young’s family in June 2010. Wayne has 12 years experience in the restaurant hospitality field. He served as the GM for Ruth’s Chris Steakhouse in several locations in Southern Cal. From there he became the General Manager for Mastro’s Steakhouse, working in Scottsdale, AZ. Then went on to open the Mastro’s Steakhouse in Beverly Hills, CA. Wayne has over 10 years expertise in the alcohol industry. He first joined the beverage industry with a major wine & spirit distributor as a sales rep and quickly made his way to Division Manager of Hollywood and Beverly Hills. In his role as V.P. Branch Manager of San Jose he overseas on-sale and off-sale in the San Jose Branch which includes Monterey and Santa Cruz.

Office Location: San Jose

Larry Goldstein, Vice President Proximo Portfolio - California

Larry Goldstein

Vice President Proximo Portfolio - California

As Vice President Proximo Portfolio - California, Larry is responsible for the creation, development and implementation of brand sales and marketing strategies for the Proximo Spirits Portfolio across all trade channels in the state.  He works in collaboration with Proximo and Young’s Market management to achieve corporate and supplier strategic objectives.  Prior to joining Young’s Market Co. in 2004, Larry spent the majority of his professional career at the supplier level across multiple states and various sales & marketing disciplines.  Originally a native of Boston, Larry earned a BS from the University of Vermont and an MBA from St. Mary’s College.

Office Location: Tustin

Mike Massery, Branch Manager, San Diego

Mike Massery

Branch Manager, San Diego

Mike joined Young’s Market Company in May of 2010.   He has a background in retail management and spent 29 years in beverage distribution in a number of key management positions including San Diego Branch Manager. 

Office Location: San Diego

Dermot Whelan, Branch Manager, East Bay

Dermot Whelan

Branch Manager, East Bay

Dermot graduated from Terenure College, Dublin, Ireland in 1984. He has been in the industry for 15 years and graduated level 1 Court of Sommeliers in 2005. Prior to YMCO Dermot worked 4 years with Constellation, 2 with Cruzan Rum, 6 with Beringer Wine Estates, and 3 years as at another distributor.

Office Location: Union City

Melinda Nightengale, Vice President of Millennium Marketing

Melinda Nightengale

Vice President of Millennium Marketing

As Vice President of Millennium Marketing, Melinda is responsible for the day to day operations of Millennium Marketing.  This includes overseeing the payments, processing and planning of the Strategic Retail Division and leading the future strategic direction of the group.  Prior to joining the Young’s Market Company team, Melinda worked in the Hospitality and Retail industries for 14 years, including 4 years in the US Navy.  As a past President and current Associate Vice President of the Christermon Foundation, a non-profit organization of the Beverage Alcohol Industry which supports charities and a scholarship program, Melinda is a liaison in demonstrating and promoting a positive image for our industry within the community.  

Office Location: Tustin

Louis Balducci, Branch Manager, LA / OC Off Premise

Louis Balducci

Branch Manager, LA / OC Off Premise

Louis joined Young’s Market Company in July of 2010.  He brings 15 years of industry experience, covering On and Off Premise roles as well as the chain Account Executive role. 

Office Location: Tustin

John Barton

Vice President Strategic Retail CA The Estates Group

John started his career at Young’s Market in 2006 in the position of Fine Wine Manager in the Chain division; his passion for Fine Wine and track record of success led to his promotion to the position of Director of Strategic Retail in The Estates Group in 2011. His expansion of The Estates Group portfolio in the Strategic Retail Division and added value to our supplier partners created the need for a Southern CA Director of Strategic retail who reports to John in this role. John’s vision and leadership give The Estates Group and Young’s Market a competitive advantage as the Strategic Retail presence grows in California.

Office Location: Union City

Roy Farhi, Branch Manager, Inland Empire

Roy Farhi

Branch Manager, Inland Empire

 

Roy is a 25 year veteran of the liquor and wine Industry  a with Bachelors of Art Degree from California State University , Northridge. 

 

Joe Petraglia, Branch Manager, San Francisco

Joe Petraglia

Branch Manager, San Francisco

Joe has over 24 years of industry experience and has spent his last 20 years with Young’s Market Company in several key positions, including SVP General Market North, Vice President Sales Manager On Premise and Vice President Sales Manager for The Estates Group in Northern California.

Office Location: San Francisco

Todd Smith

Vice President of Progrmming - The Estates Group

Coming Soon

Office Location: Union City

Brent Miller

Director of Wine - Southern California

Coming Soon

Office Location: Tustin

Todd Mihaly, Branch Manager, Fresno

Todd Mihaly

Branch Manager, Fresno

Todd has over 22 years of industry experience and has spent his last 19 years with Young’s Market Company in numerous positions including Wine Specialist, Team Wine Manager, On Premise Division Manager, and Director of Sales for the Central Valley.  Todd earned his Bachelor of Science degree in Industrial and Organizational Psychology.

Office Location: Fresno

Daren Cliff

Vice President of Progrmming - The Estates Group

Daren is a 15 year veteran within the fine wine wholesale industry, with 8 of those years at Young’s Market Co.  In this role, he is responsible for pricing strategy and programming as well as portfolio management for the Estates Group in California.  His past experience includes roles at the Estates Group as an Account Manager and Division Manager, as well as Director of Hotel & Venue Division and Director of Brand of Management for the Regal Wine Company.  He graduate from California Polytechnic University San Luis Obispo with a Bachelor of Science degree in Agribusiness- Marketing.

Office Location: Union City

Cory Favreau, Director of  Spirits - Southern California

Cory Favreau

Director of Spirits - Southern California

Coming Soon

Office Location: Tustin

Ann Altman, Director of Wine - The Estates Group

Ann Altman

Director of Wine - The Estates Group

Ann serves as the Director of Wine for the Estates Group, with both brand management and special project responsibilities. She grew up in the wholesale wine & spirits business as her family owned and operated a distributor in Minnesota.  She worked in sales for a distributor in New York City, before joining Young’s Market in Oregon as a Portfolio Manager. Since coming to California in 2011, she has been an Account Executive in On Premise National Accounts and Division Wine Manager. She graduated from the University of Pennsylvania, is a Certified Specialist of Wine and is pursuing her diploma from the Wine & Spirits Educational Trust.

Office Location: Union City

Doug Rager

Director of Sales

Coming Soon

Office Location: Union City

Alessandro Bermudez

Vice President Craft Spirits - California

Coming Soon

Office Location: Tustin

Joshua Lewis

Director of Wine - Northern California

Josh has 13 years of experience in the Food, Beverage and Hospitality Industry. He has worked for large national restaurant chains, luxury hotels, as well as boutique restaurants and nightclubs throughout California. Josh began his career with Young’s Market Company as a sales rep in southern California’s central coast branch. He was then promoted to Business Development Manager focusing on improving and developing customer relationships with the region’s top accounts. As Director of Wine, Josh manages programming, profit analysis, supplier relations and all items involved with our broad market wine business in the North.  Josh received his undergraduate degree in Economics from the University of California Santa Barbara, and his MBA from Pepperdine University, Malibu.

Office Location: Union City

Brett Graves, Vice President Pricing

Brett Graves

Vice President Pricing

As Vice President of Pricing Support, Brett oversees all aspects of pricing and item maintenance functions in the three Young’s Southwest States of California, Hawaii and Arizona. Prior to joining Young’s Market Company in 1997, Brett held several positions within the Sales and Marketing segments of Diageo North America based in California. With over 30 years experience within the beverage alcohol industry Brett has a well rounded knowledge of the industry.

Office Location: Tustin

Perry Payne

Director of Spirits - Northern California

Coming Soon

Office Location: Union City

Matt Fraser

Branch Manager - Central Coast

Coming Soon

Office Location: Ventura Express

Go to our Facebook page Go to our YouTube page Go to our Twitter page Follow Me on Pinterest Go to our LinkedIn page