Giving Back to the Communities Where We Live and Work

The mission of The Underwood Family Foundation is to impact the communities where we live and work through environmental conservation, improving our communities, and advancing our industry.

Campaign to Rebuild Napa and Sonoma

To help the communities devasted by the Northern California wildfires in October 2017, Young’s launched the Campaign to Rebuild Napa and Sonoma. The company donated a total of $200,000, which represents a percentage of sales of Napa- and Sonoma-based wines through December 31, 2017. Proceeds from the campaign were donated to disaster relief efforts spearheaded by three organizations:

  • Rebuild Wine Country to build homes through Habitat for Humanity
  • The Sonoma County Resilience Fund organized by Community Foundation Sonoma County
  • The Disaster Relief Fund mobilized by Napa Valley Community Foundation

Sonoma State University – Wine Business Institute

Young’s Market Company contributed to Sonoma State University’s Wine Business Institute to support the future Wine Spectator Learning Center, a 15,000-square-foot education and industry hub at the wine country campus. The facility celebrated its grand opening on May 29, 2018, and features advanced technology classrooms, a student commons and garden, and a collaborative space for faculty and business leaders. In recognition of this generosity, two rooms are named in the company’s honor: Young’s Market Company Classroom and the Underwood Family Board Room.

In March of 2017, Young’s launched a 30-day company-wide challenge to collect peanut butter to donate to local food banks. Why peanut butter? High-protein foods are the #1 requested item at food banks. In total, Young’s donated 20,544 pounds of food, which fed more than 20,000 families in hunger.

Annual Charity Day

Every year in Washington, more than 350 Young’s employees donate their time and energy to more than a dozen charitable organizations. Employees collected more than 13,000 pounds of food for University Food Bank, made 1,200 peanut butter and jelly sandwiches for the Tacoma Rescue Mission, and washed cars to raise money for Make-A-Wish Foundation.

Beyond Limits Community Tour

Throughout 2015 and 2016 Young’s Market Company sponsored the “Beyond Limits Community Tour,” bringing motivational speaker and New York Times Best-Selling Author Bonner Paddock to community organizations and child development centers in 15 cities across the ten states where the company operates. Bonner was the first person with cerebral palsy to complete an Ironman Triathlon and climb Mount Kilimanjaro unassisted.

In 2008, the company was one of the founding sponsors of Bonner Paddock’s charitable organization, OM Foundation. To date, Young’s has partnered with OM Foundation to raise nearly $500,000 to support early intervention centers for thousands of children with disabilities.

Habitat for Humanity

In celebration of Brown-Forman’s 150th anniversary, we partnered for a community service day to benefit Habitat for Humanity. Volunteers built new playground equipment, painted classrooms, and made new workstations at the Salvation Army Youth Center in Monterey.

Adrienne and Vernon O. Underwood Scholarship Program

Since 2001, the Adrienne and Vernon O. Underwood Scholarship Program has been awarding generous scholarships to college-bound students of full-time Young’s employees. In the past 18 years, the Underwood Scholarship Program has assisted 169 students. Scholarship recipients are selected on the basis of academic record, demonstrated leadership and participation in school and community activities, honors, work experience, statement of goals and aspirations, unusual personal or family circumstances, and an outside appraisal.