Source: Young’s Market Company
September 4, 2015

Young’s Market Company and Trinchero Family Estates are proud to announce the launch of Ménage à Trois Silk, the latest extension of the Ménage à Trois brand. A blend of Pinot Noir, Malbec and Petite Sirah, Ménage à Trois Silk is a soft red wine created as a new option for red wine drinkers in the growing Red Blend category.

The Red Blend category (+16%) is outpacing the total wine category growth and is close to becoming a billion dollar category in a scan environment.* “No other wine brand is better positioned to introduce a unique new red blend into the market,” noted Mark Dunlea, Marketing Director for Ménage à Trois.

One year ago, Ménage à Trois introduced Ménage à Trois Midnight – a dark red blend of Merlot, Cabernet Sauvignon, Petite Sirah and Petit Verdot. A dark inky red wine with a black cherry and currant flavor profile, Ménage à Trois Midnight was crafted for the wine drinker who seeks a robust, rich wine profile. Ménage à Trois Silk, on the other hand, was created for the red wine drinker who prefers a softer, lighter-bodied red wine with less oak characteristics.

According to Glenn Andrade, Vice President of Winemaking, “Silk is bright red ruby in color with bing cherry and raspberry aromatics, a spice component of dried flowers and a soft and graceful mouthfeel.” Dunlea added, “Ménage à Trois Midnight is dark and mysterious; whereas, Ménage à Trois Silk is soft and elegant on the palate.”

Both Silk and Midnight red wine blends are available in all ten Young’s distribution markets: Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington and Wyoming. Please contact your local Young’s Market Company sales representative for more information!

 

* Nielsen, Total US Retail, 52 weeks ending 6/20/2015, Dollar Sales Change